This is another university project which was to rebrand a shut down high street shop. These shops were given to us on pieces of paper and I got the Discovery Store which sold toys and gadgets mainly aimed at young boys aged 12-16.
With this project I wanted to bring forward a mysterious feel with the feeling of actually discovering something with their logo, staff uniform and bags.
For the logo I decided to go with the character D from an old cult script.
For the bags, website and bags I animated some type that moves. This is to lead the customer’s eye towards the name of the store which gives off that feeling of discovering something new.
To further create the feeling of discovering something amazing, the inside of the bags are bright colors and some of them are holographic. This gives the products inside the bag a good shine and creates an aura of wonder.
I created a Staff uniform to showcase this new design:
Here are some extra mock-ups and ideas I had for this project
Finally, I created a promotional video featuring music from my friend EveryDayIsPain: